The mass migration from Twitch to Kick in Türkiye created a historic turning point in the local streaming ecosystem.

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We turned this shift into an opportunity by creating Mid Show — a safe and strategic entry point for brands. Our strategy was to transform Kick’s rapid rise into a cultural stage, enabling brands to connect with Gen Z audiences through genuine content and collaborations.

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With unique formats such as Dream XI, a digital football derby surpassing Türkiye’s largest stadium capacity, and Battlezone, developed in collaboration with Krafton Games, we brought brands like Intel, Akbank, and Excalibur into the conversation.

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Across four seasons, Mid Show achieved over 4.5M views and ranked #1 on Kick, proving how platform migration could be transformed into a cultural experience for both audiences and brands.