Vodafone FreeZone wanted to strengthen its bond with young gamers by offering them something truly valuable. Through a partnership we established between Vodafone FreeZone and Garena, Free Fire players in Türkiye gained a unique advantage: the ability to play without consuming their mobile data.

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To bring this collaboration to life, we transformed one of Türkiye’s most iconic venues, Beşiktaş Stadium, into a live battleground. The East and West stands were turned into rival sides, led by team captains and popular influencers. The showdown was broadcast live and simultaneously announced within the Free Fire universe, creating a hybrid experience that merged the physical and digital worlds.

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The campaign reached hundreds of thousands of players and reinforced Vodafone FreeZone’s position in gaming culture. More than a sponsor, the brand became part of the game itself, embedding its value proposition into a cultural moment that resonated deeply with Türkiye’s youth.